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Director of Field Marketing

Director of Field Marketing

Job ID 
2017-1390
# of Openings 
1
Job Locations 
US-FL-Deerfield Beach - Corporate Office
Category 
Management

More information about this job

Overview

 

The Learning Experience is the fastest-growing childcare operator and franchisor in the United States. Having experienced unprecedented growth, TLE has over 300 centers open or under development in 22 states, plus an enrollment of more than 23,000 kids from 6 weeks to 6 years of age. We're going on 10 straight years of double-digit revenue growth! TLE is the most technologically-driven company in the industry with our cutting-edge mobile apps, use of mobile devices, and superior security features. We believe in providing a well-rounded education to children of all ages that extends beyond ABCs and 123s. We have written a philanthropy curriculum that teaches the children: “It doesn’t matter how big or small you are, it is the size of your heart that matters.” Children, staff, and families participate in regular philanthropic events throughout the year. If you are seeking a career and not just a job, TLE is the company for you.

We are searching for enthusiastic, hard-working candidates to share in our success. At TLE, you will enjoy working with diverse people who have exceptional talent and team spirit, all coming together for the common goal of ensuring that The Learning Experience remains number one! TLE has given many employees a platform to display their talent and further their careers. If you are interested in working in an entrepreneurial atmosphere where employees are encouraged to share their ideas and maximize their potential, apply today and become a member of the TLE family!

 

Responsibilities

The Director of Field Marketing is a key member of the marketing leadership team that provides strategic guidance and leadership to corporate and franchise location management on marketing initiatives designed to drive enrollment growth, increase customer retention, and build brand positioning. The position is located at our new World Headquarters in Deerfield Beach, Florida.

 

ESSENTIAL JOB FUNCTIONS:

  1. Commitment to People, Passion and Performance standards in order to drive enrollment
  2. Possess excellent analytical skills to interpret data / trends and make recommendations for improvement.
  3. Excellent oral and written marketing communications skills (including public speaking) in English.
  4. Advanced computer literacy required with proficiency in Microsoft Office products including Excel, Word and PowerPoint.
  5. Ability to form and maintain effective partnerships across organizational boundaries by continually collaborating with other departments.
  6. Ability to establish and build candid, trusting relationships with multiple stakeholders, including colleagues, operational partners, franchisees and centers.
  7. Ability to multi-task and coordinate several projects at the same time while prioritizing competing demands within a timely manner.
  8. Proficient with P&L management and impact of marketing initiatives on revenue and profit.
  9. Must possess strong organization and problem-solving skills.
  10. Demonstrated ability with strong effective two-way communication skills including public speaking and presenting to large groups.
  11. Ability to travel up to 25% (including overnight travel).

 

RESPONSIBILITIES:

  1. Partner closely with the brand marketing team in the development and execution of on-going brand marketing plan / calendar.
  2. Lead the brand awareness fund committee activities and process to maximize impact on organization.
  3. Identify regional / market opportunities and work with organization to implement initiatives for further growth.
  4. Identify regional / market opportunities and work collaboratively with marketing team to implement initiatives for further growth.
  5. Monitor and evaluate areas of opportunity and process improvements for execution of marketing initiatives, including but not limited to creative requests, social media content planning, etc.
  6. Strategize with marketing team to develop and implement marketing initiatives.
  7. Manage the field marketing team, including the tracking and evaluation of results.
  8. Develop and maintain relationships with franchise organization.
  9. Collaborate with Learning and Development to develop and present relevant marketing training sessions.
  10. Monitor and report on key competitive intelligence that may impact brand results and direction.
  11. Present relevant marketing analysis to evaluate initiatives and provide hindsight on areas of future opportunity.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 

  • Bachelor’s degree in Marketing (MS preferred).
  • At least five years of field marketing experience in a franchise system (retail or restaurant preferred)
  • At least two years leading a field marketing team.
  • At least one year of project management experience.
  • At least one year of experience with managing and executing digital / social media channels.
  • Demonstrated ability with managing entry-level staff.