Returning Candidate?

Brand Marketing Manager

Brand Marketing Manager

Job ID 
2017-1384
# of Openings 
1
Job Locations 
US-FL-Deerfield Beach - Corporate Office
Category 
Management

More information about this job

Overview

The Learning Experience is the fastest-growing childcare operator and franchisor in the United States. Having experienced unprecedented growth, TLE has over 300 centers open or under development in 22 states, plus an enrollment of more than 23,000 kids from 6 weeks to 6 years of age. We're going on 10 straight years of double-digit revenue growth! TLE is the most technologically-driven company in the industry with our cutting-edge mobile apps, use of mobile devices, and superior security features. We believe in providing a well-rounded education to children of all ages that extends beyond ABCs and 123s. We have written a philanthropy curriculum that teaches the children: “It doesn’t matter how big or small you are, it is the size of your heart that matters.” Children, staff, and families participate in regular philanthropic events throughout the year. If you are seeking a career and not just a job, TLE is the company for you.

We are searching for enthusiastic, hard-working candidates to share in our success. At TLE, you will enjoy working with diverse people who have exceptional talent and team spirit, all coming together for the common goal of ensuring that The Learning Experience remains number one! TLE has given many employees a platform to display their talent and further their careers. If you are interested in working in an entrepreneurial atmosphere where employees are encouraged to share their ideas and maximize their potential, apply today and become a member of the TLE family!

 

Responsibilities

 The Brand Marketing Manager supports and executes critical marketing initiatives to drive brand growth to meet business objectives.

  1. Collaborate with the brand marketing team to develop and execute on-going marketing plans and strategic marketing calendar.
  2. Oversee the execution of the company’s brand messaging strategy.
  3. Oversee the execution of system-wide media and promotional campaigns.
  4. Develop, implement and maintain on-going brand marketing calendar to support business objectives.
  5. Monitor marketing and industry trends to determine opportunities for future growth.
  6. Participate in the development and execution of critical consumer research initiatives to determine opportunities for growth through understanding of current and potential customer target groups.
  7. Lead the day-to-day management of key outside media resources to endure execution of key strategic initiatives, including the tracking and reporting of results. (Social media content planning, etc.)
  8. Develop and maintain relationships with franchise organization.
  9. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Qualifications

 

  • Bachelor’s degree in Marketing (MS preferred).
  • At least three years of corporate marketing experience in a franchise system (retail or restaurant preferred)
  • At least three years’ experience with media initiatives (including digital, social, broadcast and print) and managing a media agency.
  • At least one year of project management experience.
  • Highly creative with a demonstrated ability to think outside-the-box.