• Brand Marketing Manager

    Job Locations US-FL-Deerfield Beach - Corporate Office
    Job ID
    2017-1384
    # of Openings
    1
    Category
    Management
  • Overview

    The Learning Experience is the fastest-growing childcare operator and franchisor in the United States. At. The Brand Marketing Manager develops and executes critical initiatives to drive the growth of our brand with a focus on project management and analytics.

     

    Responsibilities

     The Brand Marketing Manager supports and executes critical marketing initiatives to drive brand growth to meet business objectives.

     

     

    • Partner with Marketing team in developing, implementing, and evaluating key brand marketing initiatives.
    • Supports the execution of the company’s brand messaging, media and promotional campaigns.
    • Develop, implement and maintain on-going brand marketing calendar, using strong project management skills to ensure all messaging is on target and on time
    • Participate in the development and execution of critical consumer research initiatives to understand the perspective of current and potential customer target groups.
    • Lead the day-to-day management of key external media resources (i.e. social media content planning) and report on results
    • Measure and report on the performance of all marketing campaigns, assessing against goals (ROI and KPIs) and recommend changes to our strategy
    • Manage relationships with media agencies to ensure flawless execution of our digital, social, broadcast and print initiatives.
    • Monitor marketing and industry trends and make recommendations that will drive future growth.

     

     

     

     

     

     

     

     

    Qualifications

     

    • Bachelor’s degree in Marketing or related area of study
    • At least three years of corporate marketing experience, in a franchise system
    • Excellent oral and written marketing communications skills (including public speaking) in English.
    • Advanced computer literacy required with proficiency in Microsoft Office products including Excel, Word and PowerPoint.
    • Ability to establish and build candid, trusting relationships with multiple stakeholders, including colleagues, operational partners, franchisees and centers.
    • Ability to multi-task and coordinate several projects at the same time while prioritizing competing demands within a timely manner.
    • Must possess strong organization, decision making and problem-solving skills.
    • Demonstrated ability with strong effective two-way communication skills including public speaking and presenting to large groups.

     

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed