• Brand Marketing Manager

    Job Locations US-FL-Deerfield Beach - Corporate Office
    Job ID
    # of Openings
  • Overview

    The Learning Experience is the fastest-growing childcare operator and franchisor in the United States. At. The Brand Marketing Manager develops and executes critical initiatives to drive the growth of our brand with a focus on project management and analytics.



     The Brand Marketing Manager supports and executes critical marketing initiatives to drive brand growth to meet business objectives.



    • Partner with Marketing team in developing, implementing, and evaluating key brand marketing initiatives.
    • Supports the execution of the company’s brand messaging, media and promotional campaigns.
    • Develop, implement and maintain on-going brand marketing calendar, using strong project management skills to ensure all messaging is on target and on time
    • Participate in the development and execution of critical consumer research initiatives to understand the perspective of current and potential customer target groups.
    • Lead the day-to-day management of key external media resources (i.e. social media content planning) and report on results
    • Measure and report on the performance of all marketing campaigns, assessing against goals (ROI and KPIs) and recommend changes to our strategy
    • Manage relationships with media agencies to ensure flawless execution of our digital, social, broadcast and print initiatives.
    • Monitor marketing and industry trends and make recommendations that will drive future growth.











    • Bachelor’s degree in Marketing or related area of study
    • At least three years of corporate marketing experience, in a franchise system
    • Excellent oral and written marketing communications skills (including public speaking) in English.
    • Advanced computer literacy required with proficiency in Microsoft Office products including Excel, Word and PowerPoint.
    • Ability to establish and build candid, trusting relationships with multiple stakeholders, including colleagues, operational partners, franchisees and centers.
    • Ability to multi-task and coordinate several projects at the same time while prioritizing competing demands within a timely manner.
    • Must possess strong organization, decision making and problem-solving skills.
    • Demonstrated ability with strong effective two-way communication skills including public speaking and presenting to large groups.



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