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Marketing Manager

Marketing Manager

Job ID 
2017-1352
# of Openings 
1
Job Locations 
US-FL-Boca Raton - Corporate Office
Category 
Marketing

More information about this job

Overview

The Learning Experience is the fastest-growing childcare operator and franchisor in the United States. Having experienced unprecedented growth, TLE has over 300 centers open or under development in 22 states, plus an enrollment of more than 23,000 kids from 6 weeks to 6 years of age. We're going on 10 straight years of double-digit revenue growth! T.L.E. is the most technologically-driven company in the industry with our cutting-edge mobile apps, use of mobile devices, and superior security features. We believe in providing a well-rounded education to children of all ages that extends beyond ABCs and 123s. We have written a philanthropy curriculum that teaches the children: “It doesn’t matter how big or small you are, it is the size of your heart that matters.” Children, staff, and families participate in regular philanthropic events throughout the year. If you are seeking a career and not just a job, TLE is the company for you.

We are searching for enthusiastic, hard-working candidates to share in our success. At TLE, you will enjoy working with diverse people who have exceptional talent and team spirit, all coming together for the common goal of ensuring that The Learning Experience remains number one! TLE has given many employees a platform to display their talent and further their careers. If you are interested in working in an entrepreneurial atmosphere where employees are encouraged to share their ideas and maximize their potential, apply today and become a member of the TLE family!

Responsibilities

The Marketing Manager is responsible for developing system-wide marketing programs. 

  1. Provide hands-on support and execute upon the national/system-wide marketing objectives and initiatives. This includes (but is not limited to) advertising campaigns, enrollment initiatives, new center openings, under-performing center plans, partnerships and events in order to increase brand awareness and center enrollment.  
  2. Assist franchisees and center management in the creation and execution of local marketing plans for new locations that increase awareness and drive enrollment.
  3. Collaborate with design teams to develop marketing creative to promote corporate and center initiatives.
  4. Help established centers evaluate and improve upon specific local marketing initiatives.
  5. Work with field team to ensure compliance with franchise agreement requirements and brand standards.
  6. Manage relationships and coordinate activities with relevant third party vendors, as necessary.
  7. Develop and present relevant marketing content for monthly/quarterly system-wide training sessions.
  8. Communicate and engage centers behind system-wide brand and enrollment initiatives, ensuring successful participation, feedback and evaluation.

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • At least 3 years of integrated marketing experience required.
  • Experience working with multi-unit franchised organizations strongly preferred.
  • Experience in field marketing.
  • Undergraduate degree in relevant field.
  • Must be comfortable with public speaking and presenting to large groups.
  • Must possess strong organization and problem-solving skills, with the ability to prioritize work, multi-task and follow through to completion.
  • Must have strong written and verbal communications skills.