Returning Candidate?

Field Marketing Manager

Field Marketing Manager

Job ID 
2017-1352
# of Openings 
1
Job Locations 
US-FL-Deerfield Beach - Corporate Office
Category 
Marketing

More information about this job

Overview

The Learning Experience is the fastest-growing childcare operator and franchisor in the United States. Having experienced unprecedented growth, TLE has over 300 centers open or under development in 22 states, plus an enrollment of more than 23,000 kids from 6 weeks to 6 years of age. We're going on 10 straight years of double-digit revenue growth! TLE is the most technologically-driven company in the industry with our cutting-edge mobile apps, use of mobile devices, and superior security features. We believe in providing a well-rounded education to children of all ages that extends beyond ABCs and 123s. We have written a philanthropy curriculum that teaches the children: “It doesn’t matter how big or small you are, it is the size of your heart that matters.” Children, staff, and families participate in regular philanthropic events throughout the year. If you are seeking a career and not just a job, TLE is the company for you.

We are searching for enthusiastic, hard-working candidates to share in our success. At TLE, you will enjoy working with diverse people who have exceptional talent and team spirit, all coming together for the common goal of ensuring that The Learning Experience remains number one! TLE has given many employees a platform to display their talent and further their careers. If you are interested in working in an entrepreneurial atmosphere where employees are encouraged to share their ideas and maximize their potential, apply today and become a member of the TLE family!

 

 

Responsibilities

The Field Marketing Manager will play a key role in implementing and executing critical marketing initiates in the field to drive brand growth system-wide.

  1. Provide hands-on support and execute upon the national/system-wide marketing objectives and initiatives. This includes (but is not limited to) advertising campaigns, enrollment initiatives, new center openings, under-performing center plans, partnerships and events in order to increase brand awareness and center enrollment.  
  2. Lead the marketing support for new center opening process including assessment of current impact and identifying opportunities for improvement.
  3. Strategize with marketing team to develop and implement marketing initiatives.
  4. Work with the brand marketing team to maintain and improve implementation of brand content calendar at local and regional levels.
  5. Lead the marketing execution to support the new center opening (NCO) process.
  6. Manage the pre-enrollment team, including the tracking and evaluation of results to improve future support.
  7. Work with field team to ensure compliance with franchise agreement requirements and brand standards.
  8. Develop and maintain relationships with franchise organization.
  9. Collaborate with Learning and Development to develop and present relevant marketing training sessions.
  10. Monitor and report on key competitive intelligence that may impact brand results and direction.
  11. Present relevant marketing analysis to evaluate initiatives and provide hindsight on areas of future opportunity.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 

  • Bachelor’s degree in Marketing or related field.
  • At least three years of field marketing experience in a franchise system (retail or restaurant preferred)
  • At least one year of project management experience.
  • At least one year of experience with managing and executing digital / social media channels.
  • Demonstrated ability with managing entry-level staff.